Course Duration | 3 Years |
Course Type | Bachelor Program |
Course Examination Type | Semester-wise or Annual |
Course Eligibility | 10+2 exams from a recognized board |
Course Admission process | Entrance Examination or Merit Based |
Course Fee | INR 50,000 to INR 7,70,000 |
Course Average Salary | INR 3,00,000 to INR 6, 00,000 per annum |
Top Recruiting Companies | SBI, Tata Consultancy Services, Deutsche Bank, Capegemini, Wipro Limited, Nestle, Amazon, Deloitte, Mudra |
Job Position | Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst |
A Bachelor of Business Administration (BBA) with a specialization in Marketing is an undergraduate degree course which takes three years to complete. It is offered in many universities in India and can be done in full time or part time.
The course is designed to provide students a broad knowledge over techniques and skills of marketing.
BBA in Marketing focuses on the overall development of students. It enhances their communication skills, improves their way of presenting things and develops their interpersonal skills. It also improves their potential.
Semester I | Semester II |
---|---|
Principles of Sales Management | Marketing Ethics |
Marketing Concepts | Marketing Segments |
Marketing Audits | Consumer Behaviour |
Business Laws | Industrial marketing |
Semester III | Semester IV |
Business Communication | Soft skills |
Brand Management | Economic Analysis |
MS Excel | Organizational Behaviour |
Human Resource Management | Sales and Distribution Management |
Semester V | Semester VI |
Marketing Management | Financial Management |
Fundamentals of Entrepreneurship | Business Laws |
Social Project/Rural Project | Semester End Viva-Voce |
Current Business Affairs | Semester End Viva |
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