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BBA Marketing

Job PressureJob Pressure
Medium
Academic PressureAcademic Pressure
Medium
Early SalaryEarly Salary
1.5 LPA LPA - 2.5 LPA LPA
Mid Level SalaryMid Level Salary
3.5 LPA LPA - 4.5 LPA LPA
Senior SalarySenior Salary
5.5 LPA LPA - 6 LPA LPA

BBA Marketing Course Highlights

Course Duration 3 Years
Course Type Bachelor Program
Course Examination Type Semester-wise or Annual
Course Eligibility 10+2 exams from a recognized board
Course Admission process Entrance Examination or Merit Based
Course Fee INR 50,000 to INR 7,70,000
Course Average Salary INR 3,00,000 to INR 6, 00,000 per annum
Top Recruiting Companies SBI, Tata Consultancy Services, Deutsche Bank, Capegemini, Wipro Limited, Nestle, Amazon, Deloitte, Mudra
Job Position Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst

About BBA in Marketing

A Bachelor of Business Administration (BBA) with a specialization in Marketing is an undergraduate degree course which takes three years to complete. It is offered in many universities in India and can be done in full time or part time.

The course is designed to provide students a broad knowledge over techniques and skills of marketing.

Why BBA in Marketing?

BBA in Marketing focuses on the overall development of students. It enhances their communication skills, improves their way of presenting things and develops their interpersonal skills. It also improves their potential.

BBA in Marketing Eligibility

  • Students applying for this course must have completed Senior Secondary (10+2) or any equivalent from a recognized university.
  • They must have scored a minimum of 55% marks. SC/ ST students have a relaxation of 5% in the minimum aggregate.

BBA Marketing Course Syllabus

Semester ISemester II
Principles of Sales Management Marketing Ethics
Marketing Concepts Marketing Segments
Marketing Audits Consumer Behaviour
Business Laws Industrial marketing
Semester IIISemester IV
Business Communication Soft skills
Brand Management Economic Analysis
MS Excel Organizational Behaviour
Human Resource Management Sales and Distribution Management
Semester VSemester VI
Marketing Management Financial Management
Fundamentals of Entrepreneurship Business Laws
Social Project/Rural Project Semester End Viva-Voce
Current Business Affairs Semester End Viva

BBA in Marketing Career Options

Career options for BBA (Marketing) students are Sales Executive, Marketing Executive, Market Research Analyst, Client Servicing Executive, Marketing Communications Executive, Advertising Executive, Social Media Marketing Executive and there are many more.

BBA in Marketing Scopes (Job Types)

1) Private Sector Career options After BBA in Marketing

  • Marketing Executive
  • Market Research Analyst
  • Advertising Executive
  • Sales Executive
  • Marketing Communications Executive
  • Client Servicing Executive
  • Social Media Marketing Executive

2) Private Sector Employment areas After BBA in Marketing

  • Corporate Industries
  • Marketing Organizations
  • Export Houses
  • Logisticks Companies
  • Pharmaceutical Companies
  • FMCG Companies
  • Banks
  • Finance Companies
  • Manufacturing Companies
  • Insurance companies

3) Public Sector Employment areas After BBA in Marketing

  • Banks
  • Educational Institues

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